Where we list / Listing guides
How to sell your software on AppSumo
You apply through the AppSumo Partner Portal: enter your website, set plans and AppSumo pricing, add features and images, give a working test login, and set up code redemption, then submit for review. There is no listing fee; AppSumo says you keep 95% of revenue from buyers you bring and 70% from buyers AppSumo brings. AppSumo accepts about 10% of applicants and does not publish a review time.
Checked on AppSumo Marketplace's own pages on 2026-11-12.
| Cost | No upfront or listing fee. Revenue share: 95% to you on buyers you bring (AppSumo notes a 5% processing fee on those sales) and 70% on buyers AppSumo brings; rates can be negotiated by category and expected performance. |
|---|---|
| Who can submit | Companies with a working product, real users, a team, runway and a support plan. Pre-launch products, quick cash grabs and consumer-only apps are not a fit. |
| Review | AppSumo's marketplace review team, in order of arrival, with status shown in the Partner Portal. No timeline is stated. About 10% of applicants are accepted. |
| Fits | B2B and prosumer SaaS, AI tools, working vibe-coded apps, Notion templates, design assets, courses and ebooks for small businesses, marketers, creators and agencies. |
| Time needed | The application form takes about 5 minutes per AppSumo; a full listing with plans, images, test account and codes takes 3 to 6 hours. |
Before you start
- A live, working product (not beta) and a support plan for a wave of new users.
- A test login for the review team that stays active until launch day.
- A demo or output link that shows what the product creates, such as a public booking page.
- Your logo, screenshots, feature list and the plans and prices you will offer on AppSumo.
- A redemption page that accepts a code and drops the price to $0 without asking for card, phone or address.
- A CSV of unique, single-use alphanumeric codes, 3 to 200 characters each, one per row and no header.
- A Ramp account with a USD bank account and a W-9, W-8BEN or W-8BEN-E tax form for payouts.
How to list on AppSumo Marketplace, step by step
Sign in to the Partner Portal
Create an AppSumo account or sign in, then start a new listing by entering your product's website.
Set plans and pricing
Enter the plans and the AppSumo price you want to offer. Lifetime deals are not required, except for AppSumo Radar, which only supports them.
Add features and images
List the main features and upload your logo and screenshots. Keep them accurate to what a buyer gets on redemption.
Give reviewers access
Add a working test login and a link to a page that shows the product's output. Only the marketplace review team sees the login.
Set up redemption
Choose dynamic redemption, where AppSumo adds the code to your URL, or static redemption, where buyers paste it. Upload your code CSV and write step-by-step redemption instructions.
Submit and follow the status
Submit the listing. It moves through In review, Needs revision, Testing and live, with an email at each step. Fix anything flagged and resubmit in the portal; emailing does not speed it up.
Launch and support buyers
When the listing goes live, answer reviews and questions quickly. Payouts arrive about 60 days after each sales month ends, minus refunds.
What the AppSumo Marketplace form asks for
| Field | Limit | Tip |
|---|---|---|
| Website | – | Use the main product site, not a pre-launch page. |
| Plans and AppSumo pricing | – | Make each tier's limits clear so buyers know what stacking codes adds. |
| Features | – | Describe features that work today, not roadmap items. |
| Images (logo and screenshots) | – | Show real product screens from the plan buyers will receive. |
| Test login | – | Keep the account active until launch, or testing stalls. |
| Product demo or output link | – | Link to something the product made, such as a published page. |
| Redemption URL | – | Make it accept the code and skip payment fields. |
| Codes CSV | Single column, 3 to 200 alphanumeric characters per code | No header, blank rows or tracking columns. |
| Redemption instructions | – | Cover every click from the URL to full access. |
Why submissions get rejected
- Pre-launch, beta or 'coming soon' products.
- No support plan, or a product that looks like a quick cash grab.
- Consumer-only apps that do not serve small businesses, marketers, creators or agencies.
- Test login missing or not working, which blocks the review.
- Multi-use or non-unique redemption codes.
- Redemption flows that ask for card, phone, address or billing details, or add upsells and extra opt-ins.
- Codes that do not reduce the price to $0.
Tips that make a difference
- Dynamic redemption saves buyers a step because the code is filled in for them.
- Bring your own buyers through your link: AppSumo states the split is 95% for buyers you bring versus 70% for its own buyers.
- Plan for refunds: buyers have 60 days to refund and 60 days to redeem, and refunds are deducted before payout.
- Set your Ramp bank account to USD and file your tax form early, since payouts cannot go out without them.
- AppSumo Select is a badge earned by top performers, not something you apply for at the start.
Example: what JustLaunched prepared
These are the texts Pushify prepared for JustLaunched, a real brand, before listing it on sites like AppSumo Marketplace. See the full sample report ›
| Name | JustLaunched |
|---|---|
| Tagline | Launch board for founders and early adopters |
| Short description | JustLaunched is a free launch board where founders introduce new products and early adopters try them first, ask questions and share feedback. |
| Tags | product launch, launch platform, startup discovery, indie makers, early adopters, beta testers, launch deals, product hunt alternative, saas, startups |
Questions people ask
How much does it cost to list on AppSumo?
Nothing upfront. AppSumo takes a share of each sale instead: you keep 95% from buyers you bring and 70% from buyers AppSumo brings, with rates negotiable.
Do I have to offer a lifetime deal on AppSumo?
No. AppSumo supports annual pricing and other structures. Only AppSumo Radar requires lifetime deals.
When does AppSumo pay partners?
Payouts are net 60: sales from one month, minus refunds, are paid in the first week of the month that is 60 days after it ends. Payments go through Ramp in USD.
How long does AppSumo take to review an application?
AppSumo does not publish a timeline. Applications are reviewed in arrival order, and the Partner Portal shows the current status.
How hard is it to get accepted on AppSumo?
AppSumo says about 10% of applicants are accepted. It looks at functionality, stability, market fit, team and whether you will be around in a year.
Sources
The AppSumo Marketplace pages this guide was checked against.