Entity profiles: the free brand profiles every new brand should claim

When someone hears about a new brand, the first thing they do is check whether it is real. They search the name. They look for a LinkedIn page, an X account, a GitHub organisation, a listing in a business directory. Search engines do much the same thing at scale.

These pages are called entity profiles: places outside your own site that say "this brand exists, this is what it does, and this is its website". For a new brand they are one of the cheapest trust signals you can build.

What an entity profile gives you

• Proof of existence. A consistent name, logo, description and link across well-known sites tells people and search engines that you are a real business, not a one-week experiment.
• Branded search results. When someone searches your name, these profiles fill the first page around your own site instead of unrelated results.
• A link back. Most profile links are nofollow, which means they pass little ranking value on their own. A few are followed. Treat any followed link as a bonus, not the reason to do it.
• A place for people to find you. Some profiles, like a YouTube channel or a Pinterest board, also bring real visitors if you post there.

What it does not give you

Let us be honest about the limits. Creating fifty empty profiles in an afternoon will not move your rankings, and it is a pattern search engines recognise as spam. Profiles help when they are complete, consistent and attached to a brand that actually does something.

The order to do them in

Start with the profiles your customers are most likely to check, then the ones with the highest authority, then the quick ones.

1. The social networks your buyers use. For most brands that is LinkedIn and X; for visual products add Pinterest, Instagram or Dribbble; for video, YouTube.
2. Developer platforms, if you build software. GitHub, DEV Community and Hashnode are checked by technical buyers.
3. Business and startup directories. Crunchbase, Wellfound and the founder-story sites give a neutral third-party page about your company.
4. Q&A and community sites. Quora and niche forums, where a helpful answer with your profile attached lasts for years.

Do every profile the same way

Consistency is the whole point, so prepare once and reuse:

• The same brand name, spelled the same way everywhere.
• The same logo, square, at least 400 by 400 pixels.
• A one-line bio (under 160 characters) and a longer description (two short paragraphs).
• The same website link, ideally with a tag so you can see which profile sends visitors.
• A contact email on your own domain.

Fill every field the site offers. A half-empty profile looks abandoned, which is worse than none.

Pace yourself

Do a few each week rather than all at once. It looks natural, it gives you time to post something real on the ones that need activity, and it is far less tedious.

How Pushify helps

Pushify keeps a list of entity profile sites, each with its domain rating, what sign-up needs (just an email, a post, a human review or a phone check) and roughly how many minutes it takes. You can browse the strongest 30 for free.

Inside your dashboard the list becomes a checklist for your brand, with your bio, description and tracked link ready to paste on every one. Free accounts work through the 30 strongest; Premium unlocks the full list.