Where to list your product: how to pick the sites that actually fit

Every founder and every theme or template seller hits the same wall after launch: you have a product page, and nobody knows it exists. The usual advice is "submit it everywhere". There are lists online with 300 directories in them, and services that will submit you to all of them for a flat fee.

The trouble is that most of those sites send nobody. A few will send real buyers for years. The difference is not the size of the site, it is whether the people browsing it are looking for something like yours.

Start with the buyer, not the site

Before you open a single submit form, write down three things:

1. What you sell, in the words a buyer would search. Not "a modern, flexible solution" but "a WooCommerce theme for fashion shops" or "a Notion template for freelancers' invoices".
2. Who pays for it. A store owner, an agency, a developer, a small team lead, a hobbyist.
3. How they like to buy. Some buyers only trust a big marketplace with refunds and reviews. Some find tools through launch sites and communities. Some search a category directory when they have a problem to solve.

Those three answers rule out most sites straight away. A WordPress theme does not belong on a SaaS review site. A B2B tool gains little from a marketplace full of hobbyist downloads.

The five kinds of places, and what each is good for

Marketplaces (ThemeForest, Creative Market, Gumroad, the Shopify Theme Store, the Chrome Web Store) are where people go with a wallet open. They take a commission and they review what you submit, but when your product type matches their category, they are usually the best source of actual sales. Only list where your product type is a first-class category.

Launch platforms (Product Hunt, BetaList, Peerlist and smaller ones) give you a burst of attention on one day. They are good for feedback, first users and a few lasting backlinks. They are not a steady sales channel, so plan the launch and move on.

Software and category directories (G2, Capterra, SaaSHub, AlternativeTo and niche lists) work slowly. People find them when they search for alternatives or compare options. A complete, honest listing there keeps sending a trickle of visitors for years.

Communities (subreddits, forums, Indie Hackers, specialist Slack and Discord groups) reward being useful, not being listed. Answer questions, show your work, and link your product only where it actually helps.

Your own network of profiles (social networks, developer platforms, business directories) is less about traffic and more about proof that your brand exists. We cover those in a separate guide.

A simple fit test

For every site on your shortlist, ask:

• Would a buyer of my product browse or search this site on purpose?
• Does the site have a category or tag that my product belongs in, without stretching?
• Do similar products already list there, and do their listings look maintained?
• Can I fill in the listing properly: screenshots, a real description, a working link?

If the answer to the first two is no, skip it, however big the site is. If the last two are no, it is probably not worth the time either.

Order matters

Do the best fits first, while your energy is high. In practice that usually means:

1. The one or two marketplaces where your product type is a main category.
2. One launch platform, prepared properly.
3. Three to five directories where buyers compare products like yours.
4. Communities, slowly, over the following weeks.

Then stop and look at what actually sent visitors before you do more.

How Pushify helps

This is the exact problem Pushify was built for. You enter your site, Pushify reads it, and every site in our catalogue gets a fit score from 0 to 100 with one sentence on why it fits your product. Sites that do not fit are left out. You get the shortlist in about a minute instead of an afternoon of research, and a checklist to work through it.

Free accounts see their 10 best sites. Premium shows every site that fits, plus niche communities outside the usual lists.

The short version

List where your buyers already look, in the order they are most likely to buy, and measure before you do more. Ten well-chosen listings beat three hundred random ones every time.