Where we list / Listing guides
How to submit your startup to BetaList
You submit your website URL and email at betalist.com/submit, complete the listing, then pick and pay for a plan, because every BetaList submission is paid. Editors review it and feature around 20 startups a day; if yours is not selected you get an automatic full refund. How fast you go live depends on the plan, and BetaList notes most submissions wait days or weeks.
Checked on BetaList's own pages on 2026-11-12.
| Cost | Paid only, one-time. There is no free option. Prices appear at the end of the submission form; faster plans also guarantee a newsletter spot. |
|---|---|
| Who can submit | New technology startups (pre-launch waitlist, beta or recently launched) on their own domain, with a distinct landing page and a way to sign up. |
| Review | BetaList's editorial team reviews every submission manually. Timing depends on your plan and is shown at plan selection and in the confirmation email. |
| Link to your site | Do-follow. Visitors go through a betalist.com redirect, which BetaList says is a permanent 301 that passes full link credit to your domain. |
| Fits | Web apps, mobile apps, developer tools, AI tools and hardware or connected devices that most readers have not seen yet. |
| Time needed | About 1 hour to write the pitch, description and prepare images, after your landing page meets the criteria. |
Before you start
- A landing page on your own domain (not a vercel.app, netlify.app or herokuapp.com subdomain)
- A clear way to join: a signup form, embedded email form, download button or social sign-in
- A one-sentence pitch with no product name, slogans or words like 'innovative'
- A simple square icon or logomark with a solid background, not a transparent one
- Several gallery images at roughly 4:3, for example 800x600 (portrait is fine for mobile apps)
- Up to five specific topics your ideal user would search for
- A payment method for the plan you choose
How to list on BetaList, step by step
Check the criteria
Your startup must be new to BetaList's audience, a technology product, and on a distinct, non-template landing page. Widely known products or ones with major press coverage are not a fit.
Start the submission
Go to betalist.com/submit and enter your website URL and email, or continue with Google or X. New users get an account created during this step; existing users get a login code by email.
Write the listing
Add the product name, a one-sentence pitch, one or two short paragraphs of plain prose, your icon, gallery images and topics. Editors rewrite listings that ignore the style guide, so follow it closely.
Add an optional promotion
Only add a real coupon code or special signup link. Avoid dated offers unless your plan features you within days, since slower plans can wait weeks.
Choose and pay for a plan
Plans differ in how fast you are featured and whether a newsletter spot is guaranteed. Payment is taken at checkout and you can upgrade later from your dashboard.
Wait for the decision
You get an email when editors decide. If you are not selected, the refund is automatic and usually shows in 5 to 10 business days.
Track and update
Check your analytics for the source 'betalist'. Use 'Request changes' on your dashboard to edit the listing; most edits are approved within minutes.
What the BetaList form asks for
| Field | Limit | Tip |
|---|---|---|
| Website URL | – | Link to your own home page; app store, Kickstarter or social profile links are not accepted. |
| – | Use the address you will check, since the login code and decision arrive there. | |
| Product name | – | Just the name as it appears on your homepage, with no tagline or domain extension. |
| Pitch | one sentence | A single concrete sentence; packed pitches with dashes or semicolons are the most common edit. |
| Description | one or two short paragraphs | Plain text only, no bullet lists, Markdown or extra URLs. |
| Icon | – | Use a logomark, not your full name baked into an image or a screenshot. |
| Gallery images | about 4:3, e.g. 800x600 | Avoid very tall, very wide or low-resolution screenshots. |
| Topics | up to 5 | Specific topics beat broad ones where your listing gets buried. |
| Promotion (optional) | – | Write it plainly, like 'Use coupon code BETALIST for $10 off', and cap redemptions instead of setting a deadline. |
Why submissions get rejected
- The product is already widely known or has had significant press coverage
- It is not a technology startup: blogs, courses, books, newsletters, online stores, consultancies or agencies
- An untouched template, default Bootstrap styling, or a page that is only an explainer video
- Hosted landing-page builders such as LaunchRock, Unbounce, KickoffLabs or Carrd, or free hosting subdomains
- Linking straight to an App Store, Google Play, Kickstarter, Indiegogo or Facebook page
- No clear way to sign up, such as 'follow us on X' as the only opt-in
- Resubmitting too soon after a previous feature with nothing visibly changed
Tips that make a difference
- Each startup can be featured up to twice: once pre-launch and once at launch, with at least a few weeks between them.
- BetaList gives no individual feedback on rejections, so compare your landing page against the criteria before paying.
- You can resubmit after making changes, and the refund for a rejected submission is automatic.
- The newsletter outside guaranteed plans picks the most popular featured startups at least 24 hours after featuring, so share your listing early.
- If you rebrand or move domains later, the listing can follow as long as the old URL redirects to the new one.
Example: what JustLaunched prepared
These are the texts Pushify prepared for JustLaunched, a real brand, before listing it on sites like BetaList. See the full sample report ›
| Name | JustLaunched |
|---|---|
| Tagline | Launch board for founders and early adopters |
| Short description | JustLaunched is a free launch board where founders introduce new products and early adopters try them first, ask questions and share feedback. |
| Tags | product launch, launch platform, startup discovery, indie makers, early adopters, beta testers, launch deals, product hunt alternative, saas, startups |
Questions people ask
Is BetaList free?
No. All BetaList submissions are paid and there is no free option. If your startup is not selected, you get an automatic full refund.
How long does BetaList review take?
It depends on the plan you choose; the timeline appears when you select a plan and in your confirmation email. BetaList notes that most submissions wait days or weeks before publishing.
Does BetaList give a do-follow backlink?
Yes, featured startups get a do-follow link. It goes through a betalist.com 301 redirect, which BetaList says still passes full link credit.
Can I submit a launched product to BetaList?
Yes. Pre-launch waitlists, betas and live products all qualify if most BetaList readers have not seen them yet.
Why was my startup not selected on BetaList?
BetaList prioritizes a clear value proposition, novelty and landing page design, and does not give individual feedback. You can improve the page and resubmit.
Sources
The BetaList pages this guide was checked against.