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How to launch your product on Microlaunch

You sign up on Microlaunch, start a New Launch, and your product then competes on a leaderboard for a full month instead of a single day. The Launch Pro pack lets you pick your launch date and adds boosts and DR64+ do-follow backlinks for a one-time $49 (shown at $39 with a discount code on the day checked). Expect a 30-day campaign of visibility, with relaunches allowed for major feature releases.

Checked on Microlaunch's own pages on 2026-11-12.

CostLaunch Pro $49 ($39 with code LAUNCH20 on the day checked), Launch Plus $99 ($79 with code), Launch Everywhere $199 ($149 one-time) including 50+ directory submissions. A free option is not described on the official pages.
Who can submitFounders and makers with a Microlaunch account.
Link to your siteLaunch Pro includes DR64+ do-follow backlinks. On the homepage leaderboard checked, outbound product links had no nofollow attribute.
FitsSaaS, AI tools, developer tools, productivity, marketing and social media tools, and products from pre-launch to post-launch.
Time needed30 to 60 minutes to submit, then light activity across the 30-day campaign.

Before you start

  • A Microlaunch account
  • Your product name, a short description, website link and pricing model
  • Category tags such as AI, Dev Tools, Productivity or Marketing
  • A deal or discount if you want a spot in the Deals section (Pro feature)
  • A plan to collect feedback and roasts over a month, not one day
  • Your preferred launch date if you buy Launch Pro

How to list on Microlaunch, step by step

  1. Sign up

    Create an account from the Signup button. Your product HQ is where you track launches.

  2. Start a new launch

    Click New Launch and add your product's name, description, category tags, website and pricing model. These are the details shown on every leaderboard entry.

  3. Choose a pack

    Launch Pro lets you pick the date and adds two boosts, Product of the Day eligibility, a deals spot and do-follow backlinks. Plus adds long-form SEO pages, three automated boosts and social posts; Everywhere adds 50+ directory submissions.

  4. Run the 30-day campaign

    Products rank over the whole month. Share your page, respond to feedback and roasts, and collect testimonials along the way.

  5. Publish a deal

    Pro launches can add a deal to the Deals marketplace, which keeps sending buyers after the main launch.

  6. Relaunch for big updates

    Microlaunch allows relaunches for major feature releases only, so tie each relaunch to a real update.

What the Microlaunch form asks for

FieldLimitTip
Name–Use the product name as people search it.
Description–One clear line; it shows on the leaderboard next to your name.
Category tags–Pick the categories your buyers browse, such as AI or Dev Tools.
Website link–Link to the page that converts visitors best.
Pricing model–Shown on your listing, for example Subscription or Free.

Tips that make a difference

  • Because ranking lasts a month, steady sharing over several weeks beats one burst on day one.
  • Leaderboard entries show separate Idea and Product ratings plus roasts, so a polished demo helps your product score.
  • Discount codes for the packs appear on the premium page; check it before paying list price.
  • The Deals section is a second chance at visibility after your launch peaks.
  • Relaunches are for major features only, so do not spend one on a small update.

Example: what JustLaunched prepared

These are the texts Pushify prepared for JustLaunched, a real brand, before listing it on sites like Microlaunch. See the full sample report ›

NameJustLaunched
TaglineLaunch board for founders and early adopters
Short descriptionJustLaunched is a free launch board where founders introduce new products and early adopters try them first, ask questions and share feedback.
Tagsproduct launch, launch platform, startup discovery, indie makers, early adopters, beta testers, launch deals, product hunt alternative, saas, startups

Questions people ask

How much does Microlaunch cost?

Launch Pro is $49 one-time, shown at $39 with a discount code on the day checked. Launch Plus is $99 ($79 with code) and Launch Everywhere is $199 ($149).

How long does a Microlaunch launch last?

Products rank over a whole month, and Microlaunch describes each launch as a 30-day campaign of visibility.

Does Microlaunch give a do-follow backlink?

Launch Pro includes DR64+ do-follow backlinks. Microlaunch does not state the link type for other listings.

Can I relaunch on Microlaunch?

Yes, Microlaunch allows relaunches, but only for major feature releases.

Is there a free launch on Microlaunch?

The official premium page lists only paid packs and does not describe a free launch. Check the New Launch flow after signing up for current options.

Sources

The Microlaunch pages this guide was checked against.

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