Where we list / Listing guides
How to list your software on Capterra
Click Get Your Product Listed on Capterra's vendor page and you land on G2's seller login, because Capterra is now part of G2. A basic profile is free, and paid sponsorship only buys better placement in some lists. Expect an hour to set up; approval timing for Capterra itself is not published.
Checked on Capterra's own pages on 2026-11-12.
| Cost | Basic profile free. Sponsored placement and a lead generation program are paid; prices are not published and come from sales. |
|---|---|
| Who can submit | Software and service providers. Capterra's vendor login goes through G2, which validates you with LinkedIn or a business email. |
| Review | Capterra does not state a review time. Its sister site G2 states 3 to 5 business days for verifying new products, but that figure is for G2. |
| Fits | Business software of any size, especially tools for small and midsize companies: CRM, accounting, project management, HR, marketing and industry software. |
| Time needed | About 1 hour to sign in and submit, plus 1 to 2 hours to finish the profile and invite reviewers. |
Before you start
- A LinkedIn account or business email on your company domain for G2's seller login.
- A search on capterra.com for your product, so you know whether you are claiming an existing page or adding a new one.
- A public website that clearly shows your features and pricing; Capterra checks functionality against public sources such as your site.
- Logo, screenshots and pricing details including any free plan or free trial.
- A plan to collect at least 20 reviews from real users over the next two years if you want to appear in Capterra's Shortlist reports.
- Some U.S. customers who will review you, since Shortlist and best-of lists look for U.S. market presence.
How to list on Capterra, step by step
Understand who runs Capterra now
G2 bought Capterra, Software Advice and GetApp from Gartner in 2026, and all three vendor pages now send you to G2's seller login. For Capterra this means you no longer sign up in a separate Gartner Digital Markets portal. One G2 account manages the profile G2 shows and the one Capterra shows.
Start from the vendor page
Go to capterra.com/vendors and click Get Your Product Listed. You are redirected to g2.com/seller_login. Continue with LinkedIn, Google or a business email.
Add or claim the product
Follow the add-product or claim flow in the G2 seller portal. If your product already has an unclaimed page, claim it instead of creating a duplicate.
Fill in pricing and features accurately
Capterra authenticates pricing and features against your public pages to confirm category fit. Make sure the numbers on your site match what you enter.
Collect reviews
Reviews submitted through G2's shared review flow count on Capterra, G2, Software Advice and GetApp. Capterra says human moderators verify that reviewers are real and screen for plagiarism and AI-written text.
Decide on sponsorship later
Capterra says profiles are free and sponsorship can win premium placement in some marketplace content. Editorial lists such as the Shortlist ignore whether you pay, so wait until you have reviews before buying placement.
Why submissions get rejected
- Fake companies or products, or materially misleading product details (G2 community guidelines, which now apply to Capterra).
- Biased review collection, such as only inviting happy customers or making incentives depend on a positive rating.
- Fake or manipulated reviews, including reviews from your own staff or competitors.
- Under the G2 service agreement that Capterra's vendor terms now redirect to, unpaid fees or uncured breaches can lead to suspension after a 30-day notice.
Tips that make a difference
- Capterra Shortlist needs at least 20 unique Capterra reviews from the last 24 months, a minimum rating and a minimum popularity score. The Winter 2027 review deadline was November 3, 2026, with release on December 1, 2026.
- Popularity in the Shortlist comes partly from search volume for your product name and how your domain ranks for it, so brand search work helps here too.
- Niche tools that serve only one type of user are excluded from the Shortlist and best-of lists, so a vertical product may never rank there even with good reviews.
- Best-of lists on free-software pages only include products with a forever-free plan or free trial. If you have one, make sure it is on your profile.
- Sponsorship can change the order products appear in on best-of lists, but not whether they are included.
Example: what JustLaunched prepared
These are the texts Pushify prepared for JustLaunched, a real brand, before listing it on sites like Capterra. See the full sample report ›
| Name | JustLaunched |
|---|---|
| Tagline | Launch board for founders and early adopters |
| Short description | JustLaunched is a free launch board where founders introduce new products and early adopters try them first, ask questions and share feedback. |
| Tags | product launch, launch platform, startup discovery, indie makers, early adopters, beta testers, launch deals, product hunt alternative, saas, startups |
Questions people ask
Is listing on Capterra free?
Yes. Capterra says product profiles are free to any software or service provider. Paying only buys sponsored placement in some marketplace content and lead programs.
Is Capterra still owned by Gartner?
No. G2 agreed to buy Capterra, Software Advice and GetApp from Gartner in January 2026. Capterra's vendor page now describes it as part of the G2 ecosystem and sends vendors to G2's login.
How many reviews do I need for Capterra Shortlist?
At least 20 unique reviews published on Capterra within 24 months of the research start date. You also need a minimum rating, a minimum popularity score and visible U.S. market presence.
Does paying Capterra improve my Shortlist position?
No. Capterra says sponsorship has no effect on editorial research such as the Shortlist. It can affect placement in sponsored listings and the order within some lists.
Sources
The Capterra pages this guide was checked against.