Where we list / Listing guides
How to get your software listed on G2
You request a new profile through G2's product submission form, G2's research team checks it in about 3 to 5 business days, and then you claim the live profile, which G2 approves in 1 to 3 business days. The profile is free to create and claim; paid plans start at $299 a month. Plan on about an hour of prep and one to two weeks before you control a finished, categorized page.
Checked on G2's own pages on 2026-11-12.
| Cost | Free to list and claim. Paid profile plans start at $299/month or $2,999/year for the first year (G2 says year-two pricing rises to $599/month or $6,000/year); higher tiers are quoted. |
|---|---|
| Who can submit | Sellers of B2B software or B2B services. G2 does not list B2C products, alpha or beta products, or most plug-ins and integrations built on another product. You sign in with LinkedIn or a business email. |
| Review | G2's research team verifies new submissions in about 3 to 5 business days; claim requests are approved in 1 to 3 business days; category changes go live 1 to 2 business days after approval. |
| Fits | B2B SaaS, AI tools sold to businesses, developer and IT software, business hardware, and service providers such as agencies and consultancies (as a service profile, not a software one). |
| Time needed | 45 to 90 minutes for the request and claim, then 1 to 2 hours to complete the profile once you have access. |
Before you start
- A LinkedIn account or a business email address on your company domain; G2's seller login validates you through one of these.
- Confirmation that the product is not already on G2 under another name; duplicate submissions are rejected.
- A live, reachable product website that shows the features; G2 categorizes from what your site says and rejects submissions when the site is down.
- The exact product name as you sell it, with no tagline, marketing words or symbols.
- A short list of your closest competitors already on G2, so you know which category you belong in.
- Logo, screenshots or a short video, plus your packages, prices and free trial details for the profile.
- A list of real customers you can invite to review, since reviews drive category placement.
How to list on G2, step by step
Search G2 first
Search g2.com for your product and company name. If a page already exists, skip to claiming it. If it exists under an old name, ask G2 support to update it rather than submitting a second one.
Submit the product request
Open the Add your product link in G2's footer and sign in through the seller login with LinkedIn, Google or a business email. Fill in the product submission form. G2 calls the result conditionally approved: the page goes live while its research team checks eligibility and category.
Wait for verification
G2 says this check takes about 3 to 5 business days. The team places you in categories whose inclusion criteria you meet, based on features shown on your website. Keep the site online during this window.
Claim the profile
On your product page, hover over Unclaimed and choose Claim this profile. G2 reviews claims and gives final approval within 1 to 3 business days. Once approved, you manage everything in the my.G2 portal.
Complete the profile in my.G2
Add your logo, description, packages and pricing, and check your categories. The free plan covers these basics plus answering buyer questions. Banners, custom CTAs, visitor data and most badges need a paid plan.
Start collecting reviews
Invite current users to review. Since November 2026, reviews go through one flow shared by G2, Capterra, Software Advice and GetApp, so one review counts on every marketplace where you are listed.
Request extra categories if they fit
Contact G2 support to be added to more categories. You must meet each category's feature criteria. Software and service profiles cannot be mixed, and you cannot sit in an Other category if you already qualify for a defined one.
Why submissions get rejected
- The product is B2C rather than business software or a business service.
- A listing for the product already exists on G2.
- It is an extension, integration or plug-in built on top of another product.
- The product website was down or unreachable when G2 checked it.
- The company is in a region restricted by U.S. sanctions law.
- The product is still in alpha or beta.
- Fake vendor or product details, or a company that is not a real, legally registered business.
Tips that make a difference
- Make your website's feature pages explicit. G2 decides category fit from public evidence, so a vague homepage can land you in a weaker category or an Other category.
- If you sell several products separately, expect one profile per product. If you sell them as one bundle, say so; G2 lists products the way buyers purchase them.
- Ask every happy and unhappy customer the same way. Filtering for positive reviewers or tying gifts to positive ratings breaks G2's rules and can freeze your review collection.
- Any gift card or other incentive for a review is capped at $100 and the review gets an Incentivized label.
- Your employees and direct competitors cannot review you, and reviews must cover use within the past two years.
- Quoting G2 in your marketing has rules: the Users Love Us badge and your star rating are allowed on the free plan with a backlink, but most report badges need a paid plan.
Example: what JustLaunched prepared
These are the texts Pushify prepared for JustLaunched, a real brand, before listing it on sites like G2. See the full sample report ›
| Name | JustLaunched |
|---|---|
| Tagline | Launch board for founders and early adopters |
| Short description | JustLaunched is a free launch board where founders introduce new products and early adopters try them first, ask questions and share feedback. |
| Tags | product launch, launch platform, startup discovery, indie makers, early adopters, beta testers, launch deals, product hunt alternative, saas, startups |
Questions people ask
Is it free to list a product on G2?
Yes. Creating and claiming a profile is free, and the free plan includes your logo, description, categories, pricing details and Q&A replies. Paid plans add features such as custom calls to action, visitor data and review campaigns.
How long does G2 take to approve a new product?
G2 says its research team verifies new submissions in about 3 to 5 business days. After that, a claim request takes 1 to 3 business days to approve.
Why was my product rejected by G2?
G2 lists five common reasons: the product is B2C, a listing already exists, it is an extension or integration, your website was unreachable, or the company is in a sanctioned region. If you think it was a mistake, contact G2 support.
Can I list a beta product on G2?
No. G2 does not accept products in alpha or beta. Submit once the product is generally available.
Does a G2 listing also put me on Capterra, GetApp and Software Advice?
G2 bought all three from Gartner in 2026, and the seller login now manages profiles across the four marketplaces. Reviews collected through the shared flow count on every marketplace where your product is listed, but check each site to confirm your product appears there.
Sources
The G2 pages this guide was checked against.
- sell.g2.com/create-a-profile
- sell.g2.com/plans
- sell.g2.com/profiles
- sell.g2.com/claim-your-profile
- documentation.g2.com/help/docs/finding-or-listing-a-product-on-g2
- research.g2.com/methodology/research-faq
- company.g2.com/contact
- g2.com/static/community_guidelines
- g2.com/seller_login
- company.g2.com/news/g2-acquires-capterra-software-advice-getapp