Where we list / Listing guides
How to sell templates on the Webflow Marketplace
Create a one-time Marketplace Creator profile, then submit a template that passes the Webflow Way Validator at 100% and scores at least Good on every part of Webflow's quality rubric. Webflow's team usually reviews within 3 to 5 days, and creators keep 95% of paid template sales. You need a paid Workspace plan but not a Site plan.
Checked on Webflow Templates's own pages on 2026-11-12.
| Cost | No submission fee. You need a paid Workspace plan to build and validate. Webflow keeps 5% of each paid template sale to cover payment processing; you earn 95%, paid through Stripe. |
|---|---|
| Who can submit | Individuals or companies who create a Marketplace Creator profile. Some countries need specific Stripe onboarding before payouts. |
| Review | Webflow's Marketplace team, typically within 3 to 5 days. Newcomers may only have one template in review at a time. |
| Link to your site | Webflow's template pages mark external links in creator-written descriptions as nofollow ugc, and the description must not link to your site anyway. |
| Fits | Webflow website templates: one-page landing pages, multi-page sites, multi-layout sites, CMS and Ecommerce templates, free or paid. |
| Time needed | Building and validating a template takes days to weeks; the creator profile takes 10 minutes and the submission form about 30 minutes. |
Before you start
- A paid Workspace plan (templates need more pages than the Starter plan, and site-level custom code to run the validator).
- The Webflow Way Validator snippet in Site Settings, Custom Code, Head code, with a 100% pass on all published pages.
- A profile image in WebP, exactly 256x256 px and under 100 KB, plus a creator bio of 200 characters or less.
- Required pages: /style-guide, /changelog, /licenses (with Webflow's exact opening text), a branded 404, and /instructions if you use GSAP or complex interactions.
- Images compressed to 150 KB or less with width and height set, and a total site weight under 10 MB.
- A custom favicon and webclip, a 'Powered by Webflow' footer link, and Open Graph images of at least 1200x630 px.
- License links for every font and asset, with only Google or OFL fonts.
How to list on Webflow Templates, step by step
Create your creator profile
On the submit page, fill in the Marketplace Creator form once: country, primary email, the Webflow account email used for the template, legal name, bio and profile image. Agree to the creator terms and pass the bot check.
Build to the submission guidelines
Webflow's guidelines cover required pages, design systems, interactions with GSAP, SEO, accessibility, images, forms, custom code and CMS. Webflow updated them on November 9, 2026, so re-read them before every submission.
Run the Webflow Way Validator
Install it from the private link, paste the snippet in head code and publish. Run it on all published pages until you get 100%; the form will not accept less.
Submit the template
Submit from your .webflow.io staging URL; you do not need a Site plan. Fill in the name, description, categories, page count and two thumbnails.
Handle feedback
Low-quality templates are rejected with feedback. Strong templates with requirement gaps get one chance to fix them, so re-check the whole template, not only the listed issues.
Onboard to Stripe and sell
After your first approval Webflow emails Stripe onboarding steps. Approved templates are listed automatically, and you can also sell them elsewhere with fulfillment links.
What the Webflow Templates form asks for
| Field | Limit | Tip |
|---|---|---|
| Country | – | Pick the country tied to your payouts, since some need extra Stripe steps. |
| Personal website URL | Optional | Add it for reviewer context; it does not appear in your template description. |
| Primary email | – | Review updates arrive here by email. |
| Webflow account email | – | Must match the Webflow account that owns the submitted template. |
| Preferred name / Legal name | – | Use your legal name exactly as your payout account will show it. |
| Creator bio | 200 characters | Say what kind of templates you build and your Webflow experience. |
| Profile image | WebP, exactly 256x256 px, under 100 KB | Export straight to WebP at that size to avoid a failed upload. |
| Template Name | 1-2 words | Unique and relevant, with no keywords, brand name or odd spelling. |
| Description | – | Describe the template only; no links to your site, other templates or a support email. |
| Categories | Up to 2 | Choose the ones that truly match, since they decide where buyers find you. |
| Page count | One page, multi page or multi layout | Multi layout means at least three layout variations across three static pages. |
| Main and hover thumbnails | – | Show real pages with no badges, tool logos, category names or 'Buy now' text. |
Why submissions get rejected
- Not scoring at least Good on every part of the design and functionality rubric.
- Validator failures, such as default form messages, images without width and height, or a 404 page without the navbar and footer.
- Links that promote you or your other templates, or ® and ™ symbols in the copy.
- Custom code beyond the allowed exceptions, Typekit or custom fonts, or third-party integrations and API keys.
- Missing Licenses page text, missing 'Powered by Webflow' footer link, or a default favicon.
- Premium or trademarked assets, real brand logos, or AI images without source and license links.
- Pages with JavaScript errors or sideways scrolling on any screen size.
Tips that make a difference
- SEO titles must follow Webflow's pattern: '{Template Name} - Webflow HTML website template', or the Ecommerce version.
- Every page needs a unique meta title under 60 characters and a meta description of 150 to 160 characters.
- Add a noindex meta tag to the Licenses and Changelog pages; this is one of the few custom code exceptions.
- Major design updates to a published template are not accepted, so ship the design you want to keep.
- Fulfillment links let you sell on your own site or marketplaces like Gumroad; regenerate a link if its used count runs far ahead of your sales.
Example: what JustLaunched prepared
These are the texts Pushify prepared for JustLaunched, a real brand, before listing it on sites like Webflow Templates. See the full sample report ›
| Name | JustLaunched |
|---|---|
| Tagline | Launch board for founders and early adopters |
| Short description | JustLaunched is a free launch board where founders introduce new products and early adopters try them first, ask questions and share feedback. |
| Tags | product launch, launch platform, startup discovery, indie makers, early adopters, beta testers, launch deals, product hunt alternative, saas, startups |
Questions people ask
How much does Webflow take from template sales?
Webflow announced in October 2025 that creators earn 95% on paid templates sold in the Marketplace. Webflow keeps 5% to cover payment processing.
How long does Webflow template review take?
Webflow says each template is typically reviewed within 3 to 5 days. You get email updates as the review moves along.
Do I need a paid Webflow plan to sell templates?
You need a paid Workspace plan because templates need more pages than Starter allows and the validator needs custom code. You do not need a Site plan; submit from the .webflow.io URL.
How many Webflow templates can I submit at once?
Newcomers can submit one template at a time. Webflow may allow more once you show strong command of the guidelines and rubrics.
Can I sell my Webflow template outside the Marketplace?
Yes, once it is approved. Template fulfillment links let buyers from your own site or other marketplaces install it straight into their Workspace.
Sources
The Webflow Templates pages this guide was checked against.
- webflow.com/templates/submission-guidelines
- webflow.com/templates/submit-a-template
- webflow-template-form.webflow.io/submit
- webflow.com/updates/template-creator-enhancements
- help.webflow.com/hc/en-us/articles/33961403328403-Contribute-to-the-Webflow-Mark
- help.webflow.com/hc/en-us/articles/45776524336275-Template-fulfillment-links