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How to submit your product to Product Hunt
You post your product yourself from a personal Product Hunt account by clicking Submit, filling in the launch page and scheduling a date up to 30 days ahead. Launching is free and your launch goes live at 12:01 AM Pacific Time on the day you pick. Plan a few hours to build the page, plus the launch day itself to answer comments.
Checked on Product Hunt's own pages on 2026-11-12.
| Cost | Free. Submitting, commenting and reaching Product of the Day cost nothing, and Product Hunt says never to pay for upvotes. |
|---|---|
| Who can submit | Anyone with a personal account. Company accounts cannot post, and new accounts need posting access first. You do not need a hunter; Product Hunt recommends posting your own product. |
| Review | The Product Hunt team reviews scheduled launches before they go live. Featuring on the homepage is an editorial decision. No review time is stated. |
| Fits | SaaS, AI tools, mobile apps, browser extensions, developer tools, hardware and other new products people can use now. Info products such as newsletters or courses fit only with distinctive expertise. |
| Time needed | 2 to 4 hours to prepare the page and images, plus being present for most of launch day. |
Before you start
- A personal Product Hunt account with posting access, plus accounts for every co-maker created before launch day
- A square logo, 240x240 px recommended, JPG, PNG or GIF under 2 MB (if animated, the first frame must work alone)
- At least one gallery image at 1270x760 px; three or more is better
- A direct link to the live product, app store page or GitHub repo, with no link shortener
- A short demo video or clickable demo that needs no signup
- A tested signup and core flow, checked in a clean browser as a first-time user
- A drafted maker comment explaining why you built it, written like a person
How to list on Product Hunt, step by step
Get posting access
Sign in with a personal account, not a company account. If your account is new, follow Product Hunt's help article on getting access to post. Ask co-makers to create their accounts now so they can reply on launch day.
Add your product link
Click Submit in the top right and paste the direct link to your product. If the link matches an existing product, you can attach the launch to that page. If the same link launched in the last two months, you must request a relaunch instead.
Fill in the basics
Enter the name, tagline and description. Keep the tagline factual and avoid words like 'best' or '#1'. You can edit these until launch.
Build the launch page
Upload the logo and gallery, add up to three launch tags, set pricing, and add a video or demo if you have one. Choose 'I made this' or 'I'm hunting it', then add makers and an optional promo code.
Write the maker comment
This comment is pinned at the top of the discussion when you launch. Say who it is for, why you built it and what feedback you want. Keep it human, not a press release.
Save a draft or schedule
Drafts are private, not reviewed and have no time limit. Schedule only when the required checklist is done, since incomplete launches may be removed. You can pick a date from tomorrow up to 30 days out and change it later.
Be present on launch day
Your launch is live from 12:01 AM to midnight Pacific Time. Reply to comments, share the link where you are already active, and ask people for feedback, never for upvotes.
What the Product Hunt form asks for
| Field | Limit | Tip |
|---|---|---|
| Product link | – | Use the real destination URL; link shorteners are not allowed. |
| Name | 40 characters | Product name only, no tagline or emoji. |
| Tagline | 60 characters | Say plainly what the product does; vague taglines are a common reason a launch is not featured. |
| Description | 500 characters | Lead with the problem and who it helps, then the main features. |
| Logo | 240x240 px recommended, 2 MB | Make sure it reads clearly at small sizes on the leaderboard. |
| Gallery images | 1270x760 px recommended, at least 1 | Show the product in use rather than marketing slogans. |
| Video / Demo | – | Optional but recommended; a rough walkthrough is fine. |
| Pricing | – | Pick Free, Paid or Free options so visitors know what to expect. |
| Launch tags | up to 3 | Choose the tags your target users actually browse. |
| Promo code | offer text 25 characters, code 15 characters | Add an end date if the offer expires. |
| Shoutouts | note of 20 to 2,000 characters | Only available if you chose 'I made this'; credit tools you really used. |
| First comment (Maker comment) | 5,000 characters | Supports bold, lists, links and @mentions; end with a specific question. |
Why submissions get rejected
- Launches tied to spam, fake accounts or paid upvotes are removed
- Asking for upvotes, or running giveaways that require or reward upvotes, can get a launch removed
- Paid or low-quality engagement can lead to removal and an account ban
- Scheduled launches with missing or incomplete details may be removed at review
- Not featured (but still live): long-established products, blog posts or lists about a product, closed betas nobody can join, and vague taglines
Tips that make a difference
- Being unfeatured does not hide you: people can still find and upvote your launch through its link and the 'See all of today's products' view.
- Weekdays bring more traffic and more competition; Product Hunt notes weekends are quieter and can suit side projects.
- If you are in Europe or Asia, plan team shifts around the Pacific Time day, since the first hours start at midnight PT.
- Upvotes from established, active members count far more than votes from new accounts, so mass-inviting friends to sign up rarely helps.
- Spend time in the community before launch day; dropping your link in places where you have never been active counts as spam.
Example: what JustLaunched prepared
These are the texts Pushify prepared for JustLaunched, a real brand, before listing it on sites like Product Hunt. See the full sample report ›
| Name | JustLaunched |
|---|---|
| Tagline | Launch board for founders and early adopters |
| Short description | JustLaunched is a free launch board where founders introduce new products and early adopters try them first, ask questions and share feedback. |
| Tags | product launch, launch platform, startup discovery, indie makers, early adopters, beta testers, launch deals, product hunt alternative, saas, startups |
Questions people ask
Is Product Hunt free?
Yes. Posting a launch, commenting and winning Product of the Day are all free. Product Hunt warns against paying anyone for upvotes.
What time do Product Hunt launches go live?
At 12:01 AM Pacific Time on the date you schedule. The launch day runs until midnight Pacific Time.
Do I need a hunter to launch on Product Hunt?
No. Product Hunt says makers can and should hunt their own product. Who posts it does not affect ranking.
How often can I relaunch on Product Hunt?
You can launch again each time you ship a major update. If your last launch was less than two months ago, you must submit a relaunch request.
What is the best day to launch on Product Hunt?
Product Hunt says no weekday guarantees a top spot. Pick a day you are fully prepared and can be present, and avoid your core market's holidays.
Sources
The Product Hunt pages this guide was checked against.
- help.producthunt.com/en/articles/479557-how-to-post-a-product
- help.producthunt.com/en/articles/17834537-4-build-your-product-page
- help.producthunt.com/en/articles/17734341-2-what-kind-of-products-get-featured
- help.producthunt.com/en/articles/17734355-3-set-your-goals-and-pick-your-launch-
- help.producthunt.com/en/articles/17734384-5-how-to-promote-your-launch-and-what-
- help.producthunt.com/en/articles/17734646-8-launch-faq-and-myths