Where we list / Listing guides
How to add your product to Indie Hackers
You create a free Indie Hackers account, then use 'Add your product' on the Products page to create a public product page with your founders, business model and revenue. Adding a product is free and takes about 15 minutes. After that you post updates and milestones, which can appear on the daily Build Board where members vote.
Checked on Indie Hackers's own pages on 2026-11-12.
| Cost | Free. You need a free account to add a product and to browse the full directory. |
|---|---|
| Who can submit | Any signed-in member. Indie Hackers is aimed at founders building revenue-generating businesses and side projects. |
| Link to your site | Nofollow. Links to products on the Products page and on product pages carried rel=nofollow on the day checked. |
| Fits | Bootstrapped SaaS, side projects, newsletters, info products, marketplaces and small online businesses, especially ones willing to share revenue and lessons. |
| Time needed | 15 to 30 minutes to create the page, then ongoing posts and updates. |
Before you start
- A free Indie Hackers account (Google sign-in or email)
- Your product name, a short one-line description and website URL
- Your business model and the month you started
- Co-founder usernames if you want them listed as founders
- Your monthly revenue figure if you plan to share it
- A first post or milestone ready, such as how you got your first users
How to list on Indie Hackers, step by step
Create an account
Sign up at indiehackers.com with Google or email. The Products database shows only a preview until you are signed in.
Open Add your product
Go to the Products page and click 'Add your product' (also linked as 'Add Yours' in the footer). If you are not signed in, you are sent to the sign-in page first.
Fill in the product details
Add the name, one-line description, website, business model, start date and founders. Product pages show these fields publicly next to your posts and milestones.
Share revenue if you can
The directory can be sorted by revenue and shows a verified badge on some products. Founders who share real numbers stand out in a database built around transparency.
Post updates and milestones
Use 'Submit an update' to share progress. The Build Board on the Products page shows updates that members vote on each day.
Claim an existing page
If someone already created a page for your product, use 'Claim this page' at the bottom of it instead of making a duplicate.
Why submissions get rejected
- The Terms prohibit running mailing lists, auto-responders or spam on the service
- Impersonation or using a username you have no right to use
- Creating content on behalf of a product you do not own (use the claim flow for your own page instead)
Tips that make a difference
- Indie Hackers rewards stories over ads: posts about what worked, numbers and mistakes get far more attention than feature lists.
- The links to your site are nofollow, so treat Indie Hackers as a source of readers and feedback, not SEO.
- Your product page collects every post you tag to it, so posting regularly builds a public history that new visitors can scan.
- The Build Board resets daily, so timing an update to a real milestone gives it the best chance.
- Fill in your personal profile too; readers often click through to the founder before the product.
Example: what JustLaunched prepared
These are the texts Pushify prepared for JustLaunched, a real brand, before listing it on sites like Indie Hackers. See the full sample report ›
| Name | JustLaunched |
|---|---|
| Tagline | Launch board for founders and early adopters |
| Short description | JustLaunched is a free launch board where founders introduce new products and early adopters try them first, ask questions and share feedback. |
| Tags | product launch, launch platform, startup discovery, indie makers, early adopters, beta testers, launch deals, product hunt alternative, saas, startups |
Questions people ask
Is it free to list a product on Indie Hackers?
Yes. Creating an account and adding a product page are free. A free account is also needed to see the full product directory.
Does Indie Hackers give a do-follow backlink?
No. Outbound links to products on the Products page and product pages use rel=nofollow.
How do I get the verified revenue badge on Indie Hackers?
Some products show a verified revenue badge in the directory. The verification steps are inside the logged-in product form and are not described on the public pages.
What is the Indie Hackers Build Board?
It is a daily board at the top of the Products page showing product updates that members vote on. Voting resets each day with a countdown.
Someone already made a page for my product. What do I do?
Open the product page and use 'Claim this page' at the bottom. That lets you take over the existing page instead of creating a duplicate.
Sources
The Indie Hackers pages this guide was checked against.