Where we list / Listing guides
How to list your software on Software Advice
Use Get Your Product Listed on softwareadvice.com/vendors; it opens G2's seller login, where one profile serves Software Advice and its three sister sites. The listing is free, while the advisor-led pay-per-lead program is paid. Software Advice is the advisor-driven site of the group and leans toward industry software.
Checked on Software Advice's own pages on 2026-11-12.
| Cost | Listing free. Qualified leads come through a paid pay-per-lead (PPL) program; prices are not published. |
|---|---|
| Who can submit | Software vendors, via G2's seller login using LinkedIn or a business email. |
| Fits | Industry and back-office software: construction, facilities and maintenance, HR and payroll, legal, manufacturing, medical, property management, plus general business tools. |
| Time needed | About 1 hour to set up the profile; a sales call if you want the lead program. |
Before you start
- A LinkedIn account or business email for the G2 seller login.
- A clear statement of which industry and company size you serve; Software Advice's category menus are built around verticals.
- Public pricing and feature pages that back up what you enter.
- A sales process ready to call leads quickly if you join the pay-per-lead program.
- Customers who can leave reviews, ideally U.S.-based, for FrontRunners eligibility.
How to list on Software Advice, step by step
Go to the vendor page
Open softwareadvice.com/vendors and click Get Your Product Listed. The button opens g2.com/seller_login, the same login Capterra and GetApp use.
Add or claim your product
Sign in, then add the product or claim an existing page. One profile in the G2 portal now covers all four marketplaces.
Write for advisors and buyers
Software Advice runs a team of advisors who talk to buyers and pass on qualified prospects. A profile that states your industry, company size and must-have features helps an advisor match you.
Consider the lead program
The vendor page describes a pay-per-lead program with BANT-verified qualified leads, meaning budget, authority, need and timing are checked. Ask sales for pricing and the lead criteria before you sign.
Collect reviews for FrontRunners
FrontRunners reports pick 5 to 25 products per category. You need 20 or more Software Advice reviews from the last 24 months, U.S. market presence and the category's required features.
Why submissions get rejected
- Fake or misleading company and product information under G2's community guidelines.
- Manipulated review collection or reviews from employees or competitors.
- For FrontRunners: too few recent reviews, no U.S. presence, missing required functionality, or a niche product (the niche rule does not apply to Industry View FrontRunners).
Tips that make a difference
- FrontRunners version 5 (from January 2026) adds a Digital Presence score: half comes from search volume and ranking for your product name, half from the number and recency of reviews.
- Distinctions such as Most Rated for an industry or business size need at least 10 reviews from that group in the past two years. Ask customers to fill in their industry and size when they review.
- Theme distinctions need 10 reviews mentioning the theme, with 75 percent positive sentiment.
- If you serve one vertical, aim for Industry View FrontRunners, which skips the niche exclusion.
- Client status does not affect FrontRunners inclusion, though sponsorship can change display order in some distinction lists.
Example: what JustLaunched prepared
These are the texts Pushify prepared for JustLaunched, a real brand, before listing it on sites like Software Advice. See the full sample report ›
| Name | JustLaunched |
|---|---|
| Tagline | Launch board for founders and early adopters |
| Short description | JustLaunched is a free launch board where founders introduce new products and early adopters try them first, ask questions and share feedback. |
| Tags | product launch, launch platform, startup discovery, indie makers, early adopters, beta testers, launch deals, product hunt alternative, saas, startups |
Questions people ask
How do I get my software on Software Advice?
Click Get Your Product Listed on softwareadvice.com/vendors and sign in through G2's seller login. From there you add or claim the product and complete its profile.
Is Software Advice free for vendors?
Getting listed is free. The paid part is the pay-per-lead program, where Software Advice advisors qualify buyers and send them to your sales team.
What is the difference between Software Advice, Capterra and GetApp?
All three now belong to G2 and share one vendor login and one review pool. Software Advice stands out for its advisor team and lead program and its industry-focused categories.
How many reviews do I need for Software Advice FrontRunners?
At least 20 unique reviews published on Software Advice within 24 months of the research start, plus U.S. market presence and the required features for the category.
Sources
The Software Advice pages this guide was checked against.