Where we list / Listing guides
How to add your business to Trustpilot
Create a free business account at business.trustpilot.com with your business name, website and location, then claim your profile and start inviting customers. The free plan allows 50 automated invitations a month; paid plans start at $319 a month per domain on a 12-month contract. Sign-up takes minutes, while a credible TrustScore takes steady inviting over weeks.
Checked on Trustpilot's own pages on 2026-11-12.
| Cost | Free plan (50 automated invitations/month). Plus from $319/month per domain, Premium from $799/month per domain, both billed annually on a 12-month contract; Enterprise quoted. |
|---|---|
| Who can submit | Any business with a website. A profile also appears automatically when a consumer reviews your business, and you can claim it. |
| Review | Sign-up is self-serve; Trustpilot does not state an approval wait. Flagged reviews are investigated with no fixed time. |
| Fits | Consumer-facing businesses: online stores, apps, SaaS with self-serve buyers, digital products, subscriptions and services. |
| Time needed | 10 to 20 minutes to sign up and claim; 30 to 60 minutes to set up invitations. |
Before you start
- Your business name exactly as customers know it.
- Your website domain; each domain is a separate profile and is priced separately on paid plans.
- An email address on that same domain, which makes verification smoother.
- A short business description, opening hours, contact details and locations for the profile.
- A plan to invite every customer at the same point in the journey, for example a few days after delivery.
- Someone who will reply to reviews, especially negative ones.
How to list on Trustpilot, step by step
Check for an existing profile
Search trustpilot.com for your domain. If a customer already reviewed you, a profile exists and you will claim it rather than create a new one.
Create a free business account
Go to business.trustpilot.com and choose to create a free account. The first screen asks for business location, business name and business website.
Confirm your connection to the domain
Finish sign-up with your work details. Using an email on your website's domain is the simplest path; otherwise expect an extra domain check inside the platform. Trustpilot never asks you to verify through outside email links.
Complete the profile
Add a description, hours, locations and contact details. Names must match what you use on your shop, site or products, and nothing you add may mislead consumers.
Invite customers fairly
Send invitations to everyone who had a genuine experience, one invite per experience, in the same way and at the same stage. The free plan covers 50 automated invites a month.
Reply and flag correctly
Reply to reviews politely. Flag only reviews that break guidelines, such as personal data, ads or no genuine experience, and flag 5-star and 1-star reviews by the same standard.
What the Trustpilot form asks for
| Field | Limit | Tip |
|---|---|---|
| Business location | – | Pick the country where the business is based; it is a dropdown. |
| Business name | 255 characters | Use the trading name customers will search for, not a slogan. |
| Business website | 128 characters | Enter the bare domain, like example.com, since the profile is tied to it. |
Why submissions get rejected
- Fake reviews, positive or negative, are removed and can bring a Consumer Warning on your profile.
- Offering incentives for reviews; Trustpilot does not allow incentivized reviews.
- Inviting only selected customers, or people with a special relationship such as staff, family or shareholders.
- Pressuring, threatening or paying reviewers to change or delete reviews.
- Misusing the flagging tool, for example flagging reviews just because they are negative.
- Products that are counterfeit, dangerous, illegal or uncertified can be removed with their reviews.
Tips that make a difference
- You cannot delete a Trustpilot profile to escape bad reviews. Trustpilot says it keeps profiles and reviews unless it has to remove them.
- Only a reviewer's most recent review counts toward your TrustScore, though every review counts toward your total.
- If you do not recognize a reviewer, ask them for an order number through Trustpilot. They get three days to reply before you can flag the review as not genuine.
- Paid plan prices are per domain and the quote depends on traffic, business size and revenue, so get a written quote before the 12-month term starts.
- Reviews stay on your profile if you stop paying, so the free plan is a fine place to start.
Example: what JustLaunched prepared
These are the texts Pushify prepared for JustLaunched, a real brand, before listing it on sites like Trustpilot. See the full sample report ›
| Name | JustLaunched |
|---|---|
| Tagline | Launch board for founders and early adopters |
| Short description | JustLaunched is a free launch board where founders introduce new products and early adopters try them first, ask questions and share feedback. |
| Tags | product launch, launch platform, startup discovery, indie makers, early adopters, beta testers, launch deals, product hunt alternative, saas, startups |
Questions people ask
Is Trustpilot free for businesses?
Yes. The free plan lets you claim your profile, reply to reviews and send 50 automated invitations a month. Paid plans add more invitations, widgets, users and analytics.
How much does Trustpilot cost?
On the U.S. pricing page, Plus starts at $319 a month per domain and Premium at $799 a month per domain, billed annually on a 12-month contract. Enterprise is priced by sales.
Can I remove my business from Trustpilot?
Generally no. A profile is created when a consumer reviews you, and Trustpilot does not remove profiles or genuine reviews unless it has to.
Can I give customers a discount for leaving a review?
No. Trustpilot does not allow incentivized reviews, and doing so breaks its Guidelines for Businesses.
Can my employees review my business on Trustpilot?
No. People with a special relationship to the business, including employees, family members and competitors, may not review it.
Sources
The Trustpilot pages this guide was checked against.